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There are two certification levels within the program: Premier and Elite. In order to be recognized with a Kubota Premier Award of Excellence, a dealership must meet all requirements and achieve at least a 70 percent compliance percentage within the five categories as listed above. In addition, to achieve the top “Elite” status level dealers must meet all requirements and achieve at least an 80 percent compliance percentage within the five categories as listed above.
“Whether it is landscapers, contractors or large property owners, today’s customers expect equipment dealers to be top-notch, full-service partners. Kubota’s Award of Excellence program recognizes dealers that are already there, meeting and exceeding customers’ expectations,” says Todd Stucke, Sr. Vice President Sales Marketing, Product Support, & Strategic Projects for Kubota. “Simply put, they are our very best, and they’ve set the bar high. For that, we thank and applaud them.”
The advisory board and Kubota worked together to narrow down the criteria to 24 core elements that are the absolute most critical for longevity, segment growth and overall business success. These 24 elements fall into five categories:
Customer Experience
Financial Operations
Sales and Marketing
Building Brand Value
Service